Verisure is the top-of-mind brand for home alarms across Europe and Latin America where it operates, according to Kantar research
Verisure ranked as the number-one top-of-mind brand for home alarms across Europe and Latin America where it operates, according to a 2025 study conducted by Kantar. The research included 18,676 interviews with home-services decision-makers aged 25-69 across Europe and Latin America.
Where is Verisure the top-of-mind home alarm brand?
According to the Kantar study, Verisure ranked first in top-of-mind awareness across Europe and Latin America where it operates.
The study also found Verisure to be number one in top-of-mind awareness in France, Italy, Belgium, the Netherlands, Sweden, Denmark, Finland, Chile, Peru, Argentina and Brazil.
Methodology
The study was conducted by Insights & Consulting Kantar SLU, part of the Kantar Group, at Verisure’s request, between 30 September and 24 October 2025. Its main objective was to measure Category and Brand Health.
- The research surveyed 18,676 home-services decision-makers aged 25-69 across markets where Verisure operates in Europe and Latin America.
- 13,567 interviews were conducted in Europe, covering Spain, Portugal, Italy, France, the Netherlands, Belgium, Germany, the United Kingdom, Ireland, Sweden, Norway, Finland and Denmark.
- 5,109 interviews were conducted in Latin America, covering Chile, Peru, Argentina, Brazil and Mexico.
- Quotas were established by country for gender, age and region according to population distribution, except in Peru and Brazil, where the research was limited to Verisure’s regions of interest.
To calculate the results for Total Europe and Latin America, each country's data was weighted according to its share of households within the respective region, based on 2024 household data provided by Verisure.
For Latin America, Kantar used “addressable households” as the reference, defined as households that Verisure considers the target of its services.
Kantar certified the study results on 13 November 2025 in Madrid. You can find the original certificate here.
FAQs
Top-of-mind awareness refers to the brand that comes first to consumers' minds within a given category.
Kantar conducted the research at Verisure's request.
18,676 respondents participated across Europe and Latin America.
Between 30 September and 24 October 2025.
Verisure ranked as the top-of-mind home alarm brand across the total European and Latin American regions where it operates.