Austin Lally
Chief Executive Officer
Austin Lally is in his 12th year as Verisure CEO. He is responsible for shaping and executing Verisure’s strategy and delivering the Company’s overall performance. He brings deep leadership expertise gained from 38 years of experience building and growing consumer facing businesses globally. During his tenure as CEO, Verisure has grown significantly and further strengthened its leadership position in the monitored security services industry. Today, Verisure is the global market leader, holding leading positions in Europe and Latin America. The Company is the market leader in 14 of the 18 countries in which it operates and is more than six times larger than its next-largest competitor across its footprint.
Austin joined Verisure as CEO in 2014. This followed a 26-year career with The Procter & Gamble (P&G) Company where he was Global President and a member of the Global Leadership Council. His team led the turnaround of the Braun and Appliances division. Prior to this, he was responsible for marketing and premium innovation development for the global Gillette business. Earlier, he led the European Baby Care business as well as managing the successful restructuring of the company’s operations in Germany. Austin also spent seven years in Guangzhou, where he helped to build P&G’s strong leadership position in Greater China. He also held leadership roles in France and the UK where he started his career.
Austin holds a Bachelor of Science from the University of Glasgow, where he was President of the Students’ Representative Council and won the World Universities Debating Championship.