Germán Larrea

Germán Larrea has been the Deputy General Director Commercial in Spain at Verisure since 2023. In this capacity, he leads the country team responsible for identifying and defining the critical stages within the customer journey.

Germán joined Securitas Direct in 2013 as a Strategy Consultant and, two years later, took on the role of Director of Strategic Planning. In 2018, he was promoted to Director of Customer Marketing before taking up the role of Financial Director for Iberia and LatAm in 2020. In 2023, he was appointed Deputy General Director in Spain.

Before joining the Company, Germán worked as a Strategy Consultant at companies including KPMG and Roland Berger and served as an advisor to the Chicago Chamber of Commerce. He also holds an Executive MBA from IESE Business School.