From Securitas Direct to Verisure
Verisure Securitas Direct is the new name of Securitas Direct’s consumer segment and the company name in Chile, Brazil, Finland, UK and Peru. As of 1 January 2014 it is also the corporate name in Norway, Sweden, Belgium and the Netherlands. Our other national markets currently retain the Securitas Direct name but will switch to Verisure over time. In Sweden, our business segment, which specialises in alarms for enterprises, will remain as Securitas Direct.
Securitas Direct was founded in 1988 as part of Securitas AB in Sweden. From the outset, the core business has been to provide safety and security for homes and small businesses through professionally monitored intrusion and fire alarms. Uniquely, the company controls all parts of the value chain – from product and service development to professional monitoring. This is a key strength now that alarms are transitioning into the connected smart home market.
With more 2 million customers and 9,000 employees in 14 countries, we are number one in Europe and growing fast in South America. Securitas Direct became an independent company in 2006 and as of 2015 is under the ownership of private equity firms Hellman & Friedman.